Cars on Fifth: A Contemporary Expression of Automotive & Social Culture

Cars on Fifth was a curated automotive and lifestyle event hosted by Naples Concierge Group in February 2025 at the Del Mar. The event welcomed an invitation-only audience drawn from Naples’ private and high-net-worth circles.

The atmosphere was refined and social, with automotive design integrated seamlessly into the setting. Ferraris and classic Corvettes were presented as part of the environment rather than as spectacle, allowing guests to circulate, converse, and engage comfortably throughout the space. The occasion reflected Naples Concierge Group’s ability to bring together influential individuals, brands, and experiences in a way that feels natural, elevated, and discreet.

Naples Concierge Group hosted Cars on Fifth with its signature discretion and relationship-led approach. Deeply embedded within Naples’ private social ecosystem, NCG is known as a trusted convener with the ability to curate meaningful, invitation-only gatherings rooted in long-standing relationships rather than visibility.

The guest list was defined by familiarity, trust, and shared sensibility, reinforcing NCG’s role as a central connector within Naples’ most influential circles. Their stewardship shaped the tone of the event. Polished, welcoming, and thoughtfully paced, without excess or performance.

Luxure Lifestyle served as the principal sponsor of Cars on Fifth, participating as a trusted presence within the event rather than a visible feature. Beyond sponsorship, Luxure played an active role in shaping hospitality, guest experience, and overall execution, reinforcing the brand’s position as a lifestyle authority with a holistic understanding of how people gather, host, and experience refined environments.

Luxure also hosted Ryan Serhant, founder of SERHANT. and a nationally recognized real estate and media figure, during the event. Transportation and amenities were coordinated seamlessly, ensuring an elevated experience defined by ease, discretion, and refined hospitality.

Beyond sponsorship and hosting, Luxure Lifestyle participated as a lifestyle authority, helping to shape the tone, flow, and hospitality of Cars on Fifth. Their presence was felt through execution rather than promotion, reinforcing Luxure’s role within contemporary luxury culture.

The selection of vehicles on display were carefully handpicked in collaboration with Fast Lane Drive Naples, a luxury automotive lifestyle brand and community known for high-end driving experiences and invitation-only gatherings for an affluent, design-conscious audience. Their involvement positioned automotive culture as lifestyle, emphasizing craftsmanship, motion, and atmosphere rather than display.

Vehicles were presented as expressions of form and performance, complementing the social setting rather than defining it. This collaboration reinforced Luxure’s alignment with the luxury automotive and experiential culture of Naples.

Cars on Fifth concluded as it began. With ease, discretion, and a clear command of detail. Nothing was overstated.